Back in my days at Ahmadu Bello University,
Zaria, I came across two books that really gave me insights on the difference
between Invention and Innovation and how they relate to entrepreneurship. The
one, titled Innovation, by William Kingston, made a categorization of
different creative types that drives society, and the other titled The Challenge of
Innovation, by John Adair, tells of how ideas are converted into products and
into profit through the combined efforts of certain characters. These books, in
my opinion, are good reads and I strongly recommend them for anybody interested
in knowing the nitty-gritty of Innovation.
Kingston
observed that amongst humans there are seven typologies of people that
will affect the world by their creativity.
First
we have the Dreamer, the one whose ideas are too farfetched to be achieved in
his time. Such a person thinks and speaks of things that are rather subliminal,
too high for the everyday man to grapple with. Their ideas remain, at least
during their lifetime, a perpetual abstraction.
They
are the Thinkers and Philosophers of this world. They introduce ideas and
concepts that are rather alien to their culture and society. Although they are
highly respected and admired, they never get to see their ideas come to
fruition. They rarely earn any material benefits from their intellectual
pursuits.
I
wish to add that this group of men may end up in penury. It is only in the
future will society ever see and enjoy the value of their work.
Next
we have the Artist. He too is a thinker like the Dreamer. However, in his case,
he is able to reduce his high thoughts into relatable terms. His
outputs--paintings, figurines, poems, music, drama etc.
-- are all attempts at telling the world of the wild ideas running through his
mind. Although he is able to connect with the common mind, he is ahead of his
society in that his outputs are still wishes. He expects society to adjust
itself to his worldview. His worldview stands at the level of the ideal
rather than real. He seeks a kind of detachment from the everyday life and led
the life people only hear of in fairy tales.
The
next group is the Inventors. This group of men imagines what society may be
lacking and work very hard to create it. Although society at that material time
may never have heard or seen what the Inventor desires, his outputs are very
vital because they are practical and real. They promise to help society solve
problems that before now were thought insoluble.
They
make landmark achievements and breakthroughs with their inventions. And because
they create new things that are very useful for societal progress, they are
highly respected and admired and they are most likely to reap a bountiful
harvest from their work if society eventually put their creation into use.
Although
they are very practical in their approach, they are also futuristic in that
they are very concerned of how their work will be relevant in the coming times,
the days ahead.
Then
we have the Innovators. These are creative men who think of new ways to solve
societal problems by using what already exist therein. They look for ways of
putting to use the creation of others. While the Inventor creates new things,
the Innovator looks for new ways of putting them into use. The innovator seeks
to relate the seemingly unrelated and connect the seemingly unconnected.
He
seeks to unlock the latent functions of other men's works and abilities. He is
both practical, real, present minded and a little futuristic. He is highly respected,
admired and have around him other men mentioned above. He knows that these men
are relevant to his course and thus peeps through their brains in search for
connections, for ideas.
Because
of his rare gift of establishing connections amongst people and things, he
occupies the position of a linchpin. Others run to him in search for ways and
means. Certainly, he'll be rich and successful.
Next,
enters the Entrepreneur. These are the risk takers of this world, the venturers. These men are
willing to tour the length and breadth of the universe in search for markets.
They take from areas of surplus to satisfy areas of need and make a profit for
their effort.
They
are not really interested in creating anything new, neither are they concerned
about the future of society. They are rather worried about solving the present
need of society by providing what is lacking through balancing the
surplus-deficit equilibrium. They rely on others to do the creation of things
while they simply look for the market where it is needed.
The
strongest point of this group is that they are willing to do what others are
inept at doing--wagering on hope and bearing the attendant risk therefrom. They
are the ones who reap the most benefit from the creation of other men because
of their willingness to venture. In the same vein, they are the ones who record
the greatest loss per chance of failure. They are not only respected and
admired, they are adored.
The
next group of men is Traders. These men are concerned about their daily needs.
They worry about making a living just enough to cater for themselves and their
immediate constituency, the family. They are neither bothered about the future
of society nor the contributions their activities will bring about thereto.
They only ponder over such mundane things as food, shelter, clothing and the
likes.
I
personally regard these men as lesser entrepreneurs because they have a low
appetite for risk bearing. If they ever attempt venturing, they do so only
within their immediate environment and they rather deal on the wares created
and brought to them by others--Inventors and Entrepreneurs. And because of
their low appetite for risk taking, they only reap marginal benefits from
their efforts. Although they are also important in society, they command but
very little respect, they are the Average Joes of this world.
Lastly,
we have the Mandarins. Kinston derived the name for this group from the old
Chinese scholar gentry, the bureaucrats of that ancient kingdom. The Mandarins
it was who prevented China from conquering the world. They were so stuck to the
status quo that they saw no need of advising the emperors on ways of exploring
the planet. But for the Mandarins, China would have been the occident and
Europe the oriented. However, because of their laxity, for preferring history
to futurism, sycophancy over genuine counsel, they kept that great
civilization stagnant until Europe came and swept her off her feet.
In
relation to our discussion, the Mandarin is an excessively fearful one, an
overly conservative human being. He loathes any iota of change because he is
not sure where it will leave him. Hence, he employs every fiber of his being to
prevent it, every aspect of his faculty to thwart it. He'd rather die than see
things different from the way he had been familiar with. This men drive society
but only in the reverse. They may be materially well-off, but certainly not
from their own toil, but from the handouts and bribes from
their superiors and the oppressed public, and they are hated and feared by
both.
A
society that have more of these men than others discussed above will certainly
remain rigid, inept and of course backward.
Kingston
concluded by positing that it is possible for one man to possess more than one
of the personalities discussed above. For example one man can be a dreamer and
an artist, another inventor and innovator and so on. However, the highpoint of
his analysis is that, of all these creative types, the most vital for society,
the movers and shakers of human progress are the Inventors, Innovators and
Entrepreneurs. They are the ones who ensure that positive change is possible
and visible throughout the world.
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