CEOs work hard to manage their brands and balance the demands placed on them by a variety of stakeholders. But what do employees and executives really think of their corporate leaders—and how do CEOs perceive themselves? These are some of the questions we set out to answer in a new study from Domo and CEO.com.
Friday, June 13, 2014
CHEAP BRANDS: WHY THEY ARE NEVER MARKET LEADERS
What
comes to your mind when you hear the word “Cheap”? Is the word negative? Do you
think it would appeal to the poor? If no human would like to be branded as
being cheap, do you think a “cheap” brand would be successful in the market?
Why not ride with me as we delve into this important issue in brand strategy.
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